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Marketing with QR codes and web push notifications

Web push notifications have more features and are much cheaper compared to traditional SMS. They are generally the best choice for online businesses. However they have a drawback for physical stores: it can be hard to make the user subscribe. For SMS it is much easier: you just need to collect the phone number through a form (e.g. using paper). For web push is different: you need to tell the user to visit a given website in order to subscribe. Or... you can use QR codes!

Here's what you can do:

  1. Create a web page where a user can subscribe to push notifications. For example you can use Pushpad.
  2. Convert the link to a QR code and print it on your leaflets, show it inside your physical store, etc.
  3. When your users scan the code they will be redirected to a page where they can subscribe to your push notifications.  You can try the following example yourself.